Product MARKETING INSIGHTS TOOL
The Product Marketing Insights Tool (PMIT) is an amazing free online tool that will provide a marketer key data to aid in strategic and tactical planning when selling a product to the ASEAN market.
PMIT allows a marketer who wants to sell a physical product in South East Asia to gain market insights as well as projections on return on ad spending ROAS) for a specific type of product.
The PMIT is designed for B2C product businesses but can work for some B2B product businesses. It was created for:
- New & Intermediate Digital Marketers
- Traditional Marketers of All Levels Cross Training into Digital Marketing
- Entrepreneurs & Business Owners
How it Works
The PMIT provides two sets of data that, together, provide useful insights that can aid in strategic and tactical planning for product marketing.
Market insights allow you to gauge the competitiveness of the product as well as provide useful data for your pricing strategy. Projections on ROAS allow you to project what type of returns you can expect from ad spending on four popular digital platforms including Google Search Ads, Google Display Ads, Facebook and Instagram Ads.
To gain market insights:
All you need to do is choose your target country and product category. Next, enter the keyword of the product you intend to sell.
Insights that the PMIT will generate include:
- Average Selling Price
- Price Spread
- Best Selling Price Point
- Competitiveness Indicator Guide
To gain projections of ROAS:
All you need to do is choose your ad platform, product category and enter your product price, ad budget and an estimated conversion rate.
Projections that the PMIT will generate include:
- Product Page Views
- Total Sales
- Cost Per Sale
Start RESEARCHing Your Product Here
Please Please Sign in to Receive Your Insights
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Fields marked with an * are required
Choose Your Country *
Choose Your Industry *
For example: men's running shoes
This is a required field.
Selling Price of Your Product*
Enter Value in Local Currency Depending on Country Chosen
This is a required field.
Enter in Local Currency Value Depending on Country Chosen
This value must be more or equal 5
Enter Your Historical Conversion Rate, if Not Leave it as the Default Value as Shown
Please correct errors before submitting this form.
|Average Selling Price||Lowest Selling Price||Highest Selling Price||Price Spread||Best Selling Product Price|
|Ad Budget||Cost Per Click (CPC)||Landing Page Views (LPV)||Conversion Rate (CR)||Number of Sales||Product Price||Total Sales||Cost Per Sale|